Project 1 Case Study

Phase 1: Empathize with users

· Interviews

· Empathy map

· User personas

· User stories

As a [type of user], I want to [action], so that [benefit].

· User journey maps

· Problem statements

[Name of Persona] is a [type of user] who needs [type of experience] because [benefits of user experience].

- Pain points:

· Hypothesis statements

If [user] can perform [action], they will achieve [benefit].

· Value propositions

What does the product do?

Why should the user care?

· Brainstorming

· Goal statement

Our [product] will let users [perform specific actions] which will affect [describe how it will positively affect users]

We will measure effectiveness by [describe how you will measure the impact].

· Competitive audit

Import spreadsheet.

· User flow

· Storyboarding user flows

- Big picture storyboard

- Close-up storyboard

· Information Architecture (IA)

· Wireframes

- Low fidelity wireframes

- High fidelity wireframes